The World of Concrete (WOC) was a great opportunity for many of us to not only escape the snow and cold of our home environments, but also to see the whole MCI® team and some of our distributors and reps face to face once again! The excitement of being back in person January 18th– 21st in Las Vegas was visible among the audience, which, although smaller than pre-COVID shows, was noticeably larger than the June 2021 WOC when construction season was in full swing.
As usual, the MCI® Lunch & Learn was packed with discussion about MCI® business strategies, challenges, market changes, and industry reception, as well as product updates and relevant case histories. Business aside, our reps and distributors had time to relax and attend “WOW – The Vegas Spectacular,” to be entertained by acrobats in a theatrical setting.
WOC also brought opportunities to talk with current and potential customers—some of whom seemed genuinely interested in learning about MCI® Technology for the first time. Another potential benefit of the conference was connecting with material suppliers who may be helpful resources for future R&D efforts.
Although we missed the presence of our international distributors this year, it was great to see those of you who were able to attend from Alpine Summit Enterprises , JN Lucas & Associates, M2, and SMART. We were happy to be together once again, and we look forward to seeing even more of you next year at WOC 2023!
Keywords: World of Concrete, WOC2022, Cortec, MCI, Cortec MCI, From Grey to Green, construction industry, concrete repair, construction season, Cortec distributors
For a PDF version please click here.